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Shape Hono

Honō is a semi-casual Japanese grillhouse and izakaya at Q East, built around a live-fire grill. We developed the full brand identity, from the name, strategy and positioning through to visual identity and art direction across photography, videography, music and illustration.

Hono
Project Hono
Description A Japanese grillhouse and izakaya in Q East, Dubai, built around live fire.
Industry Hospitality & F&B
Scope Naming, Brand Strategy, Identity, Brand World
Shape THE FRICTION

We joined after the space was almost complete. The live-fire grillhouse was already there with no brand behind it, which limited what we could design from the start.

Shape THE INSIGHT

The Japanese cuisine market in Dubai is heavily saturated. To stand out, Honō needed a concept powerful enough to resonate with people on a deeper level.

Shape THE IDEA

Embracing the flame. We built Honō around the idea of gathering around fire, a tradition people have kept since the beginning of time, with the food as part of it.

Gallery

Hono, hono_1Hono, hono_2Hono, hono_3Hono, hono_4Hono, hono_5Hono, Website mockups
Hono